Brand identity
Brand identity is how your business looks and sounds everywhere: logo, colours, fonts and the way you write.
In a simple example
Every bag, post and page of Sweet Crumbs uses the same brown, the same round letters and the same warm voice.
Why it matters to you
Looking the same everywhere makes people remember you and trust you more.
Do not confuse with
Identity is the whole set. The logo is only one piece of it.