Tone of voice
Tone of voice is the personality of the words you write: warm, playful, serious or simple.
In a simple example
A bakery writes Fresh out of the oven, come and get it, not Our products are available for purchase.
Why it matters to you
A steady voice makes your business feel like one person, and it makes your words easier to write.
Do not confuse with
Tone is how you say it. The message is what you say.