Wordmark
A wordmark is a logo made only of the name of the business, written in a chosen style.
In a simple example
The name Sweet Crumbs in soft round letters, with no picture, is a wordmark.
Why it matters to you
A wordmark is clear and works at any size, and it is a safe choice when you have a long name.
Do not confuse with
A wordmark spells the whole name. A lettermark uses only the first letters.