Landing page
A landing page is a single page made for one goal, like booking a table or joining a list.
In a simple example
You share one link on social media. The page shows your offer and one button, with no menu to wander off to.
Why it matters to you
One clear page with one job usually gets more people to act than a big site with many choices.
Do not confuse with
A landing page is not a whole website. It is one page with one aim.