Moodboard
A moodboard is a page of pictures, colours and words that shows the feeling you want your brand to have.
In a simple example
You collect photos of warm wood, flour and soft light, and put them side by side.
Why it matters to you
It helps you and your designer, or your AI tool, agree on the feeling before spending time on details.
Do not confuse with
A moodboard shows a feeling. It is not the final design.