Logo
A logo is the small picture or word mark that stands for your business.
In a simple example
A round loaf with the name Sweet Crumbs under it appears on your bags, your site and your social pages.
Why it matters to you
People remember a simple logo, and it makes your business look real wherever it appears.
Do not confuse with
A logo is one mark. Your brand identity is the whole set: logo, colours, fonts and voice.